Yankees Hit “Send”

The relationship between the Yankees and their cash cow ticket-buyers, calm for nearly two years since the team did a 180 on the astonishing overpricing of 2009, may be strained anew.

The club tonight advised its season ticket holders that their addresses, phone and fax numbers, and club-related data, had been compromised – emailed to several hundred other season ticket holders.

Oops.

Dear Yankees Season Ticket Licensee:
We are writing to inform you about an accidental electronic distribution of information that you have previously supplied to the New York Yankees.
Monday evening, April 25, 2011 an employee of the Yankees sent an e-mail to several hundred Yankees Season Ticket Licensees.  The e-mail mistakenly attached an internal Yankees spreadsheet that listed the following information associated with your New York Yankees account:
  • Your name, and the address, phone number(s), fax number, and e-mail address that you previously provided to the Yankees
  • Your seat numbers, Yankees account number, Yankees account representative name, and the ticket package code associated with your account
NO OTHER INFORMATION WAS INCLUDED IN THE DOCUMENT THAT WAS ACCIDENTALLY ATTACHED TO THE APRIL 25th E-MAIL. THE DOCUMENT DID NOT INCLUDE ANY BIRTH DATES, SOCIAL SECURITY NUMBERS, CREDIT CARD DATA, BANKING DATA, OR ANY OTHER PERSONAL OR FINANCIAL INFORMATION.
Please note, immediately upon learning of the accidental attachment of the internal spreadsheet, remedial measures were undertaken so as to assure that a similar incident could not happen again.
The Yankees deeply regret this incident, and any inconvenience that it might cause.

9 Comments

Keith,
I just received the same message. As a loyal fan and partial season ticket holder for 10 years it isn’t the best feeling based on the amount of warmth they have shown in the past.

Not the worst news, considering. That info doesn’t seem that sensitive or hard to obtain for whomever may have been interested, especially if it does not include birth/SS/financial data. Folks are starting to get used to this sort of breach, unfortunately.

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I was thinking this entry might have been about that worst call ever that just happened…and maybe it is coming up…I mean UMP! On one hand, this seems okay, like Kiko said. There is so much info and misinformation out there. Also, if one is able to afford those season tickets, then that is a safeguard in itself! On the other hand, I have seen some of the pictures of people out at the stadium…and well…let us just hope that they are all more like Mother Teresa, the popo and even ShamWow guy. Don’t be afraid, but if they start asking for the birth certificate, do not produce it! Play ball!

First thing I’d’ve done – and I’m not proud of this – is called a bunch of famous people. Just to say hi, because I’m nice.

J.

Pssst — Keith, please notice the Indians quick! Holy cow they’ve been fun to watch in April.

I’ve been an Indians fan all my life, so I know it probably won’t last, but some seasons we’ve already given up by now. This year it feels like they’re just getting started.

One week later, and the Yankees have still yet to take any action to protect its season ticket holders from the long-term fallout of this goof-up. My friend is a 70-year-old season ticket holder whose information was released. In a year, when he gets a call from “the Yankees” asking him to renew or update his billing information, is he going to remember that it may be bull? The Yankees didn’t just release names and numbers–they released email addresses, season ticket account numbers, seat locations, and the names of the pass holder’s account representative. Further, the truly devious individual could try to “friend” my friend on Facebook to cull personal information with a simple “Hey, we met last week in Sec ABC, Row X.” The consequences of the Yankees screw-up will be left…. eventually. I can almost promise this.

This is unrelated, but could Keith address the MLB television blackout issue if he already hasn’t. I live in New Orleans and am trying to watch a game being played in Arlington, Texas – but MLB says 500 miles away is under blackout!!!! 500 miles? This is horrible. If this is how the owners hope to raise money, baseball’s growth can only remain stagnant.

I live in New Orleans and am trying to watch a game being played in Arlington, Texas – but MLB says 500 miles away is under blackout!!!! 500 miles? This is horrible. If this is how the owners hope to raise money, baseball’s growth can only remain stagnant.

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