For years, as part of my moonlighting as an unpaid consultant for Topps Baseball Cards, I have engaged in a ritual involving a few company executives and a few (brand new) boxes of that year’s Topps set. The first box to come off the production line is ceremonially opened, either on television or at Topps HQ, and then we quietly pillage through whatever’s available pack-wise.

Today we turned it into a happening.

This started when I ran into my colleague and fellow collector Greg Amsinger at MLB Network two weeks ago. Greg is giddy enough about cards that I once almost distracted him from a Yankee Stadium live shot by advising him that my collection included three Honus Wagners. When the Topps gang and I set the “ripping of the first packs” for today, I asked if I could invite Greg along.

Ka-boom.

Greg brought a camera crew, Topps put up a display including blowups of the cards of Pujols and Reyes in their new unis and the one-of-a-kind gold card inserts, they assembled the entire 2012 Baseball Production team, I dressed up in my Matt Moore First Win Game-Used uniform, they fitted up a conference room full of unopened boxes, and pizza, and I had to give a little speech, and half of the staff snapped photos on their phones and their tweets out even before I finished talking (insert your own joke here; I actually had to be brief for a change as I’m still under doctor’s orders to not try to ‘project’ with some severely strained vocal cords and throat muscles).

Suddenly we went from four guys sitting in a room going “nice shot of Braun” to a veritable orgy of pack opening. It felt like snack time at Willy Wonka’s Chocolate Factory and I must say, for something that was made ‘bigger’ than in years past at least in part to utilize the presence of a tv camera, this organically and spontaneously turned into a really fun ninety minutes in which the pride of the employees – to say nothing of the imminent promise of spring and another MLB season – were in full bloom.

Before we get inside the packs, and a really exceptional effort by Topps this year (to say nothing of a sneak peek at their next issue, 2012 Heritage) a couple of fun images.

The Topps production team all signed the first box that was part of the ceremonial presentation depicted above. They do it at aircraft factories and they do it on the first production runs at Apple – so why not? And on the right is that display I referenced complete with the Pujols and Reyes blow-ups. I have no idea how poor Amsinger, Cardinal diehard that he is, got past this graphic testament to the fact that Albert has surrendered his legacy in St. Louis and is now tempting the curse of Almost Every Angel Free Agent Contract Ever (Amsinger, when I pulled a Mark Trumbo card today: “It should say third base on his card. Where else is he going to play for them?” Me: “First. After you-know-what happens.” Amsinger: shakes head dolefully).

Over the last few years, Topps has been steadily improving the photo quality of their base set, but this year a great leap has been made. The photos are better sized and framed, more interesting, more innovative, and with the ever-increasing improvements in the mechanics of photography, crisper and more compelling. The embossing makes the names difficult to scan but the shots here of David Robertson and Jose Altuve are really terrific and virtually every square quarter-inch of the card frame is filled and filled cleanly. There’s a design decision here, visible in the Altuve card, to sacrifice the tip of his left foot to minimize dead space – and I think it works wonderfully.

And then come the fun cards. There are SP’s (single prints, if you’re not a collector – cards that you know going in are much scarcer than the regular 330 cards) that include Reyes and Pujols sent by the magic of computers into their new uniforms. When you consider that as late as 1990 Topps was still airbrushing the caps of traded players – literally hand-painting logos over the original one, not on a photograph, but on a negative measuring 2-1/2 x 3-1/2 inches) – let’s give the computer a round of applause.

The flatfootedness in the Reyes card makes it a little clunky but it gives you a pre-Spring Training hint at how the new Miami uniforms are going to visually ‘feel’ once the rechristened club takes the field.

Two years ago the theme of the SP’s were the Pie-In-The-Face celebrations, mostly enacted by the Yankees’ A.J. Burnett. This year the premise is celebrations and mascots, and in the case of the former, particularly the Gatorade Bath:

Butler, caught just as the orange goop explodes but before he’s lost under it, is a classic card. But, to my mind, the SP version of Mike Morse’s card 165 and its suspension-of-the-wave is an instant All-Time Great:

But 48 hours after the cards reached dealers and collectors, most of the publicity has surrounded the short print of #93 Skip Schumaker.

The Cardinals’ second baseman is said to be ticked off – and I happened to see Kevin Millar, serious for the first time in months, take unnecessary umbrage at the St. Louis Rally Squirrel squeezing Schumaker out of frame – but remember, for every one of those cards, there are several hundred of the regular one on the right here. Happy? Nice boring five-cent card compared to one that’s rather crazily being bid up to more than $200 on eBay?

Players take the baseball card photo a lot more seriously than they would have you believe. Several inscribe cards bearing particularly unflattering pictures with notations about how much they hate the photo. On occasion players won’t even sign their cards based solely on the choice of image.

The real trick for the Schumaker SP 93 will be not to get the player to sign it – he’s noted for a good heart, I’m sure the charity possibilities will be raised to him and he’ll sign a bunch. The problem is going to be getting that Squirrel to sign the card. Incidentally, the squirrel isn’t a Topps first; a card of “Paulie Walnuts,” a squirrel who occupied a foul pole at Yankee Stadium, was issued in 2007.

I promised a preview of Topps Heritage 2012 and that’s coming – but one more aside first. I thought I’d pay off the day I scared Greg Amsinger with my Wagner boastfulness by bringing the famed T206 scarcity to Topps to link up the past and the present. He didn’t know it was coming, which is why he’s been caught mid facepalm on the right.

And lastly, Heritage. They’ve done another meticulous job matching up the set celebrating its 50th anniversary, the vibrant 1963 design, in which the glowing colors of ’60s Topps were first evident: A lot of star players on this sheet – and forgive the waviness of the photo: it’s a sheet.

Two cards in particular jumped out at me: Reyes again in what looks like a photo actually shot at the news conference announcing his move to Miami (although that could easily be a little misdirection) and C.J. Wilson in Angel garb.

One note on deadlines: Chris Iannetta is shown with the Rockies in the Topps set, but has already been updated to his new Angels’ uniform in the Heritage issue.